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Waterloo Region has a special kind of “problem solving creativity”. It’s the ability to solve problems with fresh perspectives. It takes bravery, hard work, resilience and collaboration. It produces profoundly unique products, art and discoveries that change the world for the better.

100 years ago, creative minds turned our community into an industrial powerhouse. Another generation of problem solvers led our transition into the innovation economy.

It’s time for another generation of Waterloo Region leaders to push the community towards a more inclusive identity that represents who we are today and more importantly…our future potential.

Creativity in the Region of Waterloo

Our Definition of Creativity

Creativity is the ability to solve problems with fresh perspectives. It takes bravery, hard work, resilience and collaboration.

It produces profoundly unique products, art and discoveries that change the world for the better.

That’s creativity and that’s Waterloo Region.

The Three Pillers Of Creativity

  1. Problem Solving
  2. Collaboration
  3. Resilience

Who Is The Creative Capital of Canada

It’s all of us; from the families who built this region, to the industrial workforce, the arts community, our tech sector and everything in between.

The movement started out as a collection of ideas, concerns and conversations and is now taking shape in social media.

Years ago, Austin Texas audaciously claimed the title ‘Live Music Capital of the World’. Then they audaciously set out to make it so. Their hard work to build a confident and vibrant community, that attracts creative minds, has paid off as they successfully compete against larger cities in the innovation economy. Considering our track record, why can we strive to be the Creative Capital of Canada?”

Join the movement here.

Embrace our creativity