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Waterloo Region

The Creative Capital of Canada is right here… in all of us.

creative people and placescreative people

Welcome to the Creative Capital of Canada

Hi there. We’re a group of people, companies and organizations that want to publically celebrate what led to Waterloo Region’s success… problem solving creativity.

Our Definition of Creativity

Creativity is the ability to solve problems with fresh perspectives. It takes bravery, hard work, resilience and collaboration. It produces profoundly unique products, art and discoveries that change the world for the better.

That’s creativity and that’s Waterloo Region.

100 years ago, creative minds turned our community into an industrial powerhouse. Another generation of problem solvers led our transition into the innovation economy. It’s time for another generation of leaders to push the community towards a more inclusive identity that represents who we are today and more importantly… our future potential.

The Three Pillers Of Creativity

  1. Problem Solving
  2. Collaboration
  3. Resilience


Share Your Creative Mojo

You probably have your own "problem-solving with fresh perspectives" story to tell. That’s what this is all about; celebrating what we do so well in Waterloo Region and building a special kind of confidence the world will notice.

Don’t be shy, we’d love you to share a creative story or two with the rest of the region.

Share Your Story
Creativity icon

Join the Movement

Laura Pearce

Laura Flatt